Best lash private label designs
What should be considered when you design a new lash private label? Lets examize the following designs with us to find it out.
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Lash private label with 16 lines
London lash private label – centered, vertical
Firstly, lets examize this label by LONDONLASH.COM. it has an elegant minimalist design. Logo, range and lash lengths are only information that you can find here. Our eyes won’t get lost in an overload of details. This is the best representative of elegant classic styles.
There is no information of Curl/ Thickness on the label. They can be found on the label outside of the box.
The rounded corner black lines with sizes on white ground create unique appearance. Whenever a lash artist feel up a lines of lashes, take photoshooting of film of it, everyone can realize it’s London Lashes. That’s the point.
Starry lash private label – positioned left, vertical
Next we would like to examine the label of starrylashes.com with a very cute and modern design but no less professional. The lashes are intentionally positioned left, allowing more space on the right to facilitate the user peeling off the strips easier.
All the lash specification (thickness, curl, length) can be found on each line of lash in different way is very user-friendly.
LashGod – 16 lines – Horizontal design
It pursues a rebellious style while remaining the best user-friendliness. The interesting point here is that it leaves more space for your branding. You can found all the lash specification on each line of lashes as well as a special icons of a alien skull on the other side too. You’ll never find no similar design outthere.
Lash private label with 12 lines
It’s old but gold. This legendary design of the label with 12 lines offer the space for both the lash product and the branding in harmony.
Lash private label with 20 lines
It’s an example of unlimited customization, especially when it’s combine with a custom-cardboard box. it’s a best showcase of luxurious brands and quality.
Lash private label with 40 lines
This is another very smart design to cost. it maximize the usage of space and the box cost. It highlights the product as an user-friendly one with a real high functional level. Lash artists just need to open 1 box of lashes for everything that she need for a lash set.
Lash private label with 6 lines
Bying using the smallest box which is just a haft of normal one, we can create boxes of 6 lines. Don’t underestimate it. It’s created for multiple purposes: normal use, gift, samples, using test, study materials…
Lash private label with 8 lines
Design to offer samples in mix sizes with an optimized cost, this’s an example of customer-orientation solution that a lash manufacture can offer their customers.
Conclusion: What should be considered when designing a lash private label?
After examining above examples, We believe that you have already realized the following point to be considered:
Functional part:
- Size: Should fit well with the box you want
- Number of lash lines: impact alot on your pricing strategy later and the level of user-friendliness.
- Specifications printed
- The position which faciliate the user to pick the line up.
Aethetic parts:
- The logo, colors that represents your brand
- The designing style which represents your brand
- The special signals which remind customers about your brands
- …..
Best designs of custom eyelash boxes (p1)
In this article, we’ll analyze best custom eyelash boxes which have an optimized structure for their function and their cost. Aethetic part will not be examined. And in this part 1, we’ll examize the boxes designed for promade fan lashes first.
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1. CUTSTOM EYELASH BOXES FOR LOOSE FANS
Single length
XS withdrawal box (500 fans)
- Description: It is a sliding drawer box, where the outer sleeve encases an inner drawer that slides out.
- Pros: user-friendly and Optimized space. Optimized both the box cost and the shipping cost.
- Cons: it might be too tight or too loose slide between the outer sleeve and the inner drawer.
XS Magnetic box (500 fans)
- Description: a classic box design with the body and an open lid added with magnetic.
- Pros: User-friendly and Optimized space. Optimized both the box cost and the shipping cost.
- Cons: No cons.
S Withdrawal box (1000 fans)
- Description: It is a sliding drawer box, where the outer sleeve encases an inner drawer that slides out. The structure is the same as it’s for 500 fans. Just the demension is bigger. it usually be squared or retangle.
- Pros: user-friendly and Optimized space.
- Cons: it might be too tight or too loose slide between the outer sleeve and the inner drawer.
S Magnetic box (1000 fans)
- Description: a classic box design with the body and an open lid added with magnetic.
- Pros: user-friendly and Optimized space.
- Cons: No cons.
Mix lengths
Mixed sizes box with a foam separator
- Description: a classic box design with the body and an open lid added with magnetic, plust a separator made of foam.
- Pros: The number of compartments and the layout are customizable.
- Cons: Quite heavy. The color of the foam is not easy to customize. High cost.
Mixed sizes box with a paper separator
- Description: a classic box design with the body and an open lid added with magnetic, plust a separator made of ivonry paper.
- Pros: The number of compartments and the layout are customizable. The whole box is harmonious because it is made from the same material: paper. The color of every detail can be customized
- Cons: quite heavy. High cost.
Mixed sizes box with a separated lid
- Description: the structure look likes combining 3 boxes into 1 but keep remaining their space separated and 3 independent lids.
- Pros: User-friend. No risk of mixing up. More space for branding.
- Cons: Heavy, limit the combination to 3 sizes. High cost.
2. CUSTOM EYELASH BOXES FOR RAPID FANS
Single length
XS Withdrawal box (500 fans)
- Description: It is a sliding drawer box, where the outer sleeve encases an inner drawer that slides out.
- Pros: user-friendly and Optimized space. Optimized both the box cost and the shipping cost.
- Cons: it might be too tight or too loose slide between the outer sleeve and the inner drawer.
XS Magnatic box (500 fans)
- Description: a classic box design with the body and an open lid added with magnetic.
- Pros: User-friendly and Optimized space. Optimized both the box cost and the shipping cost.
- Cons: No cons.
Magnetic box for rapid fans (1000 fans)
- Description: a classic box design with the body and an open lid added with magnetic.
- Pros: User-friendly and Optimized space.
- Cons: No cons.
Mix length
Mixed box for rapid fans (7in1)
- Description: a classic box design with the body and an open lid added with magnetic, plust a separator made of foam.
- Pros: The number of compartments and the layout are customizable.
- Cons: Quite heavy. The color of the foam is not easy to customize.
Mixed box for rapid fans (3in1)
- Description: a classic box design with the body and an open lid added with magnetic. Paper separator allows to mix 2-3 sizes into 1 box.
- Pros: User-friendly.
- Cons: Cost saving.
3. CUSTOM EYELASH BOXES FOR LINE FANS
XXL withdrawal box
- Description: It is a sliding drawer box, where the outer sleeve encases an inner drawer that slides out.
- Pros: Luxurious look.
- Cons: Less user friendly than magnetic box since you’ll have 2 separate pieces of the boxes in use making a need of puting 1 somewhere while holding 1 piece. it requires more space, more gesture, more chance of mixing up things in use.
XXL magnetic box for lines fans (1 page or 2 pages)
- Description: a classic box design with the body and an open lid added with magnetic.
- Pros: user friend.
- Cons: heavy. space-consuming. higher shipping cost.
L magnetic box for lines fans (1 page or 2 pages)
- Description: a classic box design with the body and an open lid added with magnetic.
- Pros: Luxury Apperance. Most User-friendly.
- Cons: Expensive. Space-costing.
S Withdrawal box for line fans
- Description:
- Estimated Demension:
- Pros:
- Cons:
S magnetic box for line fans
- Description: a classic box design with the body and an open lid added with magnetic.
- Pros: small, convienty to hold in hand and use.
- Cons: contains too little fans in a box. high shipping cost. space-consuming.
4. Finishing techniques for lash custom-cardboard-boxes
Printing
Lamination
UV coating
Embossing – Debossing
Foil Stamping
Window Cutting
Process of buying from lash factory in Vietnam
There is a common process of buying directly from lash factory in Vietnam. It’s not a must, it’s just widely accepted and applied.
Table of Contents
Step 1: Sourcing
Market research
In which countries/areas there are many lash factories?
For example, at the moment, in Vietnam, There are 4 areas where you can find most lash factories Binh Duong and Ho Chi Minh city, Thanh Hoa Province, Nam Dinh province and Hanoi.
And which supplier segment are they?
For example, in the North or the South, are there more suppliers of individual lash trays? Where can you find the majority of pre-made fan lashes? Where are the suppliers predominantly large, and where are they smaller-scale? Where is the work done professionally, and where should you expect lower quality? Where do lash factories primarily produce for brands, and where do they focus on non-branded lashes? Where do suppliers specialize in one type of lash, and where do they tend to offer a variety?
These specific information will be updated as time goes by. That’s why we don’t give you those information right here but giving you only the approach. However, this approach would remain valuable for your sourcing process in your journey of finding your right lash factory in Vietnam.
Refer to:
- 5 Typical Types Of Lashes Supplier in the world
- Practical methods for lash market segmentation (supplier segmentation)
Short-list
To have a short-list, you need a sheet of information of suppliers that you found in the areas that you have already chosen. There are 3 main sources of information that you can collect for your consideration to have a short-list of lash factory in Vietnam:
- information published by the lash factory (website, instagram, facebook, alibaba…)
- information collected when you talked with each supplier
- information you collect in lash groups/channels/forums/community.
It’s better to have a model of information with specific creterias to choose a lash factory before collecting the information.
Refer to: 7 key factors to select a good lash supplier
- Quality
- Cost/Price
- Production Capacity
- Technical Level
- Service
- Creativity
- Social Responsibility
Step 2: Sampling
After having a short-list of potential lash factory in Vietnam, you can ask for a sampling process. The point here is considering it as a process so that you can test the quality of their both product and service. Therefore, it’s always better to ask for samples as your requests rather than available samples that they have already prepared.
Step 3: Designing
Designing should not be understood in a narrow meaning like designing the packaging. It would be considered in a broader meaning like: designing the catalog structure (which items should be included in your catalog and their rate of quantity), designing the general approach for your products (ex: design to cost, or design to branding…) before designing the packaging, designing each tiny details on the lashes.
Examples:
- Design the Catalog structure: which items are best selling at your market? which are not best selling but a must? An experienced lash factory in Vietnam can always answer this question. She is even willing to help you build an optimized catalog based on your budget.
- Design Packaging: Does this lash supplier care about your market segment and budget before offering suitable packaging solution? Is she doing more standard or customization? Is she able to help you customize the packaging for both of your function and aesthetic purpose?
- Design the details on the lashes: Would you like glue tape with more or less stickiness? Would you prefer dark matte or dark glossy black? Would you prefer wide or narrow fans? And How about the stem – long or short?…. A strong lash factory in Vietnam can help you customize almost everything that you want.
Refer to: Unlimited Customization Service of Sen Lash Factory Vietnam
Step 4: Ordering
Ordering is not only giving a list of lashes items that you need but also other requirements that you need your lash factory in Vietnam to fulfill. In a broader meaning, when you place your order, all the terms and conditions in both the general contracts and the specific contract of that order should be mutual agreed.
For examples, at least, your orders should have these requirements in details:
- Products list, quality, time to delivery
- Packaging
- Stickers/Label
- Documents that you needs
….
Step 5: Building the relationship
Improve the performance
Since you have 7 key groups of factors to choose a right lash factory in Vietnam you can expect that you find a supplier performing oustandingly in all of those aspects. That’s why you would always have a need of their performance improvement. By giving your feedback and expectation, listenning to the supplier proposal and mutual following up, you build a practical relationship with your lash supplier.
Design the role
You’re might not working with 1 lash factory in Vietnam because of 2 reasons:
- Reason 1: 1 factory can’t do everything for you as you want
- Reason 2: You would like to work with more than 2 suppliers for safety and to make use of the strength of each one.
These are very reasonable thoughts. That’s why each supplier would play a specific role in your supplier pannel. These are some main roles that you can use in your taxonomy:
- Partner
- Massive manufacturer
- Innovator
- Challenger
SO, WHAT (IN SHORT) CAN BE A PROCESS OF BUYING DIRECTLY FROM A LASH FACTORY IN VIETNAM?
- Step 1 – Sourcing: You get to know which area in Vietnam with many lash factories and their segmentation in each area. You got a short-list of potential suppliers.
- Step 2 – Sampling: You test the quality of both the product and service of some lash factories in your short-list.
- Step 3 – Designing: You and your supplier design the catalog structure, the packaging and the details on the lashes.
- Step 4: Ordering: You and your supplier get agreement on not only the items of lashes but also other requirements like: quality details, delivery time, labeling and packaging, documents that you need…
- Step 5: Building a relationship: You proactively involving in improving the performance of your lash factory in Vietnam and getting her playing her role more efficiently and effectively.
Do you need a big budget to start a lash supply business?
No. You don’t need a big budget to start a lash supply business. From Just 3000 USD is enough.
Table of Contents
1. LASH SUPPLY BUSINESS STARTUP COST-BREAKDOWN
The following table will help you estimate a pretty comprehensive budget to start a lash supply business. Don’t forget to update the numbers of the cost at your market to have a closer estimation.
| Category | Item | Cost Range (Low) | Cost Range (High) |
| Initial Inventory | Lash Products | 500 | 2000 |
| Adhesives and Tools | 200 | 500 | |
| Packaging | 300 | 1000 | |
| Storage Solutions | 100 | 300 | |
| Branding and Design | Logo Design | 50 | 300 |
| Product Labeling/Packaging Design | 100 | 500 | |
| Website Design and Development | 200 | 2000 | |
| Legal and Administrative Costs | Business Registration and Licensing | 50 | 500 |
| EIN | 0 | 0 | |
| Insurance | 200 | 500 | |
| Marketing and Advertising | Social Media Ads | 100 | 500 |
| Influencer Collaborations | 50 | 500 | |
| Photography and Product Shoots | 200 | 1000 | |
| Operational Costs | Office Supplies | 50 | 200 |
| Shipping Supplies | 100 | 300 | |
| Platform Fees | 30 | 80 | |
| Shipping Costs | 100 | 500 | |
| TOTAL | 2330 | 10680 |
Many lash manufacturer in Vietnam are willing to support customers to start small. Any some of them are professional in doing that.
2. TIPS TO OPTIMIZE COSTS WHEN STARTING YOUR LASH SUPPLY BUSINESS
Free samples
You don’t need to always pay for the sample. Many lash suppliers in Vietnam are willing to offer you free samples. Don’t underestimate the sampling cost, since you might need to try the samples from several suppliers before choosing the right one. This is the number one reason that leads to over budget to start a lash supply business.
Free support to design the label and packaging
Professional manufacturers usually have the service supporting you to design label & packaging for your products under your private label (ODM/OEM services). And they can do it for you for free.
Free support of photography
Similar to package designing, some manufacturers can also support you in product photoshooting. Don’t hesitate to ask them help you for free, or at last at a cost lower than the same service at your place. They can also hire professional photography service at manufacturing country with lower cost than it is at your country.
Ex: Sen Lash Factory Vietnam is offering Free Support on Product Photoshooting for wholesale customers.
Make use of space before renting a warehouse
“Need to rent a warehouse before starting your lash supply business” is just a 1 misconception. The lash products are normally very small. 3000 boxes of lashes will take you just less than 0.5m3. And for a simple start, Many of our customers just need about 3m2 for: a shelf, a table for packaging, for computers and sticker printing. So renting cost should not be in your innitial budget to start a lash supply business.
Ask your lash manufacturer to help optimize your buying budget
For example, if you would like to invest $2000 to innitial lash stock, and you would like to have as many types of lash possible in your catalog. You can ask your lash manufacturer to help you making an optimized proposal. They can even add more market insights from their experience to your lash order.
Ask for gifts instead of discount
Value of a product is always higher than its cost. Lets examinze this case:
For a lash box, your cutomers buy it at $10, you bought it from the manufacturer at $4, and its cost your manufacturer only $2.5 to produce.
So if you need a budget of $100 USD for the promotion it would be:
- If you use $100 USD as discount: Your customer can buy 10 more boxes.
- If you ask your manufacturer to send you more boxes of lash instead of discount, they can send you from 25-40 boxes more. (100/4 = 25 boxes; 100/2.5=50 boxes).
Simplize every operations to save operational cost.
You may notice that managing operation of lash supply business is actually a management on 3 flows: physical product flow, information flow and financial flow. Keep those flow as simple as possible and don’t rely too much on complex information system when you start your business.
3. OVERCOME THE PROBLEM OF MOQ
MOQ of a lash manufacturer is mainly decided by 2 MOQ: MOQ of lash manufacturing & MOQ of packaging manufacturing. And normally the MOQ of producing the lash is lower than the box. In almost cases, the lash manufacturers are not producing the packaging by themselves.
Therefore,
- If you use standard packaging, the MOQ is the MOQ of lash manufacturing
- If you use non-standard packaging, the MOQ is the MOQ of the box.
However, your lash manufacturer can have very creative solution to resolve the MOQ problem. So don’t hesitate to ask them to start small.
For example, if you would like to do private label, your manufacturer can help you to design creative logo stickers or cover too add outside the standard boxes. Or for case that you would like to make custom-design cardboard box, you can ask your supplier to pay surcharge or make boxes to stock and use them for several delivery order of lashes.
In conclusion, You don’t need to have a big budget to start a lash supply business. You can start from just several thousand dollars while still be able to have advantages. The most important thing here is the art of optimizing the cost since the ability of cost-cutting is actually a big competitiveness.
Start your lash supply business with the right products
First stock is a big part of your initial investment. Therefore, deciding which products is essential for your lash supply business. Since we have many years serving with many lash supply businesses worldwide and in many cases we accompanied them from the 1st days of their business, we believe that we can share some tips based on our experience.
Table of Contents
1. WHAT SHOULD I SELL?
There are 2 product strategy for the starting period of your lash supply business:
- Focus on lashes only
- Serving the whole need of a typical customer
Strategy 1: Focus on only lashes
This strategy is especially suitable if you want to build your own lash brand with strong competitive advantages, such as positioning it as a high-end brand or offering very competitive pricing. Consider why your target customers might choose to buy other products for their lash salons elsewhere, even while keeping purchasing lashes from you. They need a truly compelling reason to remain loyal to your brand.
By focusing, you can truly invest in that competitive edge, making your lash brand stand out from the rest. This strategy allows you to leverage the success of your lash brand to support other products as you expand your range in the future.
Follow this strategy, your lash supply business convince your potential customers by the product superiority (no matter if it’s quality or price).
Strategy 2: Service the whole need of your typical customer
Your lash supply business can adopt this strategy during the initial phase by informing your target customers that they can find nearly everything they need for their lash studios at your store. Purchasing everything from one place is always a compelling reason for customers to try a supplier and remain loyal.
Follow this strategy, your lash supply business convince your potential customers by the service superiority (the convinience and the speed).
For example, you can refer to this post: 14 Lash Extension Kit Essentials – every lash starters need
- Lashes
- Glue
- Tweezer
- Doll head
- Practice lashes
- Adhesive ring/holder
- Gel pad
- Tape
- Wands
- Brush
- Mapping stickers
- Primer
- Remover
- Mirror
2. SHOULD I SELL PRODUCTS OF MY OWN BRANDS OR OTHERS?
There are 3 options for your consideration. Each on has its own advantage and disadvantage for each model of your lash supply business.
Sell only your brand
Building customer trust in your credibility can be challenging, but it is well worth the effort. Once you earn their trust, you gain a substantial profit margin and unlimited potential to expand your product line. You can also be more proactive in pricing strategies and stock planning, as you work directly with manufacturers.
You can also work with the lash manufacture to customize many details on the products to make it outstanding from products available on the market in terms of both its function and its appearance.
And since you’re the founder of the brand, you know the story behind it, you know how to integrate the messages to the design of the products. These things will eventually contribute to your brand.
Sell only famous brand at the begining
By following this approach, you minimize the risk of quality issues and leverage existing brands to attract customers already in the market. You also gain customer trust more easily. However, in terms of competition, you have fewer opportunities to create significant advantages. And getting more advantage will rely heavily on how big your investment is. Additionally, the profit margin for your lash supply business is likely to be low, and you may be less proactive in pricing strategies and stock planning due to heavy reliance on other brands.
Combine your brand and other Famous Brands
You can choose to combine selling lash under your own brands and other lash supplies items or tools under other famous brand. This way bringing you 3 benefits:
- You can focus on working for high quality lashes while the quality of other items has been assured already.
- Famous brands of other items can imply that your lashes products has the same high quality as those brands.
- You can fullfill the whole need of a lash artist, studio or salon. The brands of other items can help you attract customers naturally.
3. HOW COULD I SHORT-LIST THE PRODUCTS TO START WITH?
The reason you should always narrow down your product catalog to a shortlist is to optimize your budget for the best ROI (Return on Investment) in terms of both its amount and speed.
Ask your targeted customers
Observing and conducting consumer surveys can help you identify the typical needs of your target market segment. However, don’t stop at simply listing “what they usually buy.” Always delve deeper to understand “why they buy those items most frequently“.
You can also consult with lash experts (lash masters) who set the trends in the lash extension market to gain a better understanding of basic needs, current trends, and which trends are likely to last or fade away.
You can also research the most popular lash extension sets in your market to identify the types of lashes being used. By combining this information with some knowledge of lash extension techniques, you can quickly create a shortlist of items to sell.
Study your competitor
Which items does your competitor usually running Ads/ place at the most attractive postion in your store? get the most reviews? people diss the most in forums?, best selling on their website, best selling on e-commerce platforms like Amazon, Etsy… (or other favourable platforms on your market).
You can also check the combo, the set, the kits that your competitors are offering.
For example, you can know best selling product of a Shopify store just by adding these /collections/all?sort_by=best-selling after their URL. For example:
Ask your lash manufacturing partner.
Normally, a lash manufacturer in Vietnam or China will work with many lash supply business in many market. They not only know, but have a deep understanding on the reason why this lashes are on big need, other aren’t. They can tell you on not just general ideas but item by items without leaking confidential information of their other customers. Don’t hesitate to ask them to help.
For example, when you come with Sen Lash Factory Vietnam, we can even help you to build an optimized lash catalog for your budget and your market segment.
Refer to Sen Lash Factory Vietnam shared resources
Full Check-list to start a lash supply business
For such a checklist, you can easily ask AI models like ChatGPT or Gemini. However, you might also benefit from the insights of experienced professionals in the lash industry. This article is written by a lash manufacturer who work with many lash supply business. Hope that it can give you some more intesting information.
Quick Action: Check-list to download: HERE, Insights from us as content below.
Table of Contents
I. RESEARCH AND PLANNING
1. Market Research
When you start, Market research should be simple like getting to know Who is your customers and Who is your competitors.
The first bitter truth we have to accept is that a single lash supply business can’t sell to everyone. Therefore, we must choose the right customer segment to serve effectively. And on your targeted customer segment, there would always be competitors there. Serving them effectively means “significantly more effective than your competitors”.
The simplest method to achieve both objectives is as follows: list all the criteria that can be used to differentiate customers and competitors in the market of your lash product, and then use each pair of criteria to segment in a matrix.
- Branded or Non Branded Product, Luxury and Exclusive product or Basic.
- Trendy or Basic Product
- Online or Offline Buying
- Brand loyal or price-sensitive
- Profession: Technical Mature Market or Young Market.
- Income level: Budget-conscious buyers vs. premium product buyers
- Urband or Rural Area
- Regular or Ocasion Buying
- Style preference: Natural or Bold, Western or Asian?
- Values or Attitutes: High or Low on Eco-friendly and cruelty-free products
- Order size: wholsale buyers or retail buyers?
- Business size: At home, independent lash artist or big salons?
Don’t worry if you see a strong competitor in your favorite segment. First, it might be a signal to reconsider why you prefer that segment. Second, when you work with other pairs of criteria, you may find that the competitor is no longer in the same segment as you. In such cases, you will discover your unique differentiator. Afterall, you’ll find your “blue ocean” by summing up the segments that you’re in, and easily to set out your USP (Unique Selling Point).
2. Business Plan
Define your business goals and mission.
Since you have conducted thorough market research on both customers and competitors through careful segmentation, you now have a clear understanding of your ‘blue ocean’ in your lash supply market. Your mission is simply to strive to become the ‘King of that blue ocean’.
For example, if this your case of market segment:
- Branded or Non Branded Product, Luxury and Exclusive product or Basic: Branded Luxury.
- Trendy or Basic Product: Basic
- Online or Offline Buying: Offline
- Brand loyal or price-sensitive: Brand Loyal
- Profession: Technical Mature Market or Young Market: Technial Mature
- Income level: Budget-conscious buyers vs. premium product buyers: Premium
- Urband or Rural Area: Urband
- Regular or Ocasion Buying: Regular
- Style preference: Natural or Bold, Western or Asian?: Bold
- Values or Attitutes: High or Low on Eco-friendly and cruelty-free products: High
- Order size: wholsale buyers or retail buyers?: Retail
- Business size: Professional Salons.
The mission of your lash supply company would be something like: The first and last place where true lash professionals can come to find truely high-end lash products for their salons.
And Now about the Business Goal: It should align closely with your mission. Think about when you would like to achieve your mission and the criteria that will indicate its realization. This clarity will help you define your business goal precisely.
For example: You would like your mission would be completed in 2 years, and you can only agree with yourself on that only when you convert 60% of luxury lash salons in your area into your loyal customers.
Since you can estimate the number of customers in your segment and their average spending on your products, you can translate these figures into targeted revenue, profit margin, and other metrics like scale and costs. This approach enables you to set business goals across various areas—whether it’s marketing, sales, cost management, or financial performance.
Outlines innitial cost, pricing strategies and revenue projection.
Now that you have your business goal (a SMART one), complete with specific numbers and a timeline, creating projections becomes much easier. These could include revenue over time, variable costs, stock requirements, and financial investments over the same period.
Your initial costs will not only cover inventory and online presence but also include expenses related to an offline store. This offline store should be seen as an investment, recouped over time through depreciation factored into the selling price of each product. We will discuss about this in the next section.
Your ‘blue ocean’ (the segments you have chosen) will guide your pricing strategy effectively. In line with your mission from the example above, you can set premium prices to reinforce your image as a luxury brand. Instead of lowering prices or offering discounts, focus on adding unique benefits to enhance the total value package for your customers. For example, it can be a free-trials of your products in your store including some gifts with their first orders after trying. Or you can also consider trying Iphone price skimming strategy if you have a plan to upgrade your products seasonally.
Build up your business model.
Taking the time to think through the pieces below will help you get a complete picture of your business model.
- Customer Segments: For whom you’re creating values? Who are the most important customers?
- Value Propositions: What values do you deliver to your customers? Bundle of products/services we offer.
- Customer Relationship: What type of relationship does each of our Customer Segment expect us to establish with?
- Channels: Through which Channels do your customer segments want to be reached?
- Key Activities: Which key activities do out value propositions require?
- Key Resources: Which key resources do out value propositions require?
- Key partners: Who are our key partners?
- Revenue Streams: For what values are our customers willing to pay?
- Cost Structure: Which are the most important cost?
And make sure that you will not think about it for only 1 time. Regular review is a good practice.
II. LEGAL AND ADMINISTRATIVE SETUP
1. Business Registration
Choose a business name and register it with your local authorities. Your lash supply business name can be the same or not the same as your lash brand name. In case that they’re not the same, you need to choose both.
To choose good name, you can refer to our post: How to get great eyelash business names
Decide on a business structure (sole proprietorship, LLC, etc.). If you’re not familiar with this, counsult a law service would be the best choice.
2. Licenses and Permits
Obtain any required business licenses or permits, Check local regulations for selling lash products and tools. And also you should check the licenses of doing business under other lash brands name or products granted with patents owned by other lash suppliers.
3. Tax Identification
It’s crucial to apply for a tax identification number (EIN) even when you just start your lash supply business at a very small scale.
Anyway, Legal and Administrative setups are normally 1 shot actions and you can always hire a service to help you. Spending too much of time and effort on it could take your energy that you should have to start a business.
III. FINANCIAL PREPARATION
1. Startup Costs
You would need budget for these groups of cost: Innitial inventory, Branding and Designing, Legal and Administrative Costs, Marketing and Advertising, and other Operational Costs, Product Development and Testing. Other additional cost might be: Employee or Freelancer Costs, Education and Training, Custom Tools and Equipment, Miscellaneous Costs, Technology and Automation…
There would be specific type of cost in each of those group. You can download a Full list of costs in details here: STARTUP COSTS FOR LASH SUPPLY BUSSINESS
2. Banking and Payment Setup
You need to open a dedicated business bank account and Set up payment processing systems (e.g., PayPal, Stripe, credit card processing). Nowadays, many customers prefer using Creditcard or even BNPL (Buy Now, Pay Later) Services like Klarna, Afterpay, Affirm…
IV. PRODUCT DEVELOPMENT
1. Source Products
Find reliable lash suppliers or manufacturers for your lash supply business.
As you may know, almost all lashes are made in China & Vietnam. Korea seems to have many lash brands, but actually their products are made in China and Vietnam too. And especially, Vietnamese factories are really willing to support you to start from very small.
Refer to these posts:
- How to find good lash vendors in Vietnam
- Vietnamese lash vendor list – a practical guide to collect
- Your lash vendor should be a real factory, not a trader
- 5 Types of lashes supplier in the world.
Sampling
Samples can help you in many things: to see the quality of both lash product & service provided by a lash manufacturers, to test the sales or the reaction of your customers and photoshooting too. You may also want to customize something on the lashes in accordance with your customers’ feedback. Therefore, paying for samples is really worthy. And since buying samples are costy, it will encourage you to take more time studying on a lash supplier. However, don’t underestimate free shipping policies from strong manufacturers.
Ex: Sen Lash Factory Vietnam’s Free samling policy for lash supply businesses:
2. Lashes Catalog Building
If variety is not a must, your lash supply business should not pursue it immediately by default. And the rate is very important. 80% of the revenue can be generated from 20% of your products. Basic things you can do is asking your targeted customers and spy on your competiors. And remember that you can always ask your manufacturer for their experience. They can surelly tell you what is selling good, what’s not.
Don’t underestimate the important of small items. Their values might be very small to make you some margin, but they can help to fulfill the need of your customers. It give you more chance to connect to your customers and give less chance to your customers to buy from other supplier.
3. Packaging and Branding
Create a logo and cohesive branding: No matter if you are going to design it by yourself or hire a professional service, Refer to this post first: Lash Logo – An ultimate guides for lash businesses.
Design appealing and durable packaging: Keep in mind that desiging packaging means not only the aesthetic part but also the functional part. Aesthetic part depending on not only the drawing, but also the knowledge of the materials & the finishing technology. The functional part are decided buy the structure of the packaging. And there are always other constraint like cost, MOQ. Make sure that you have the at least a consultation with your lash manufacturer in this phase.
In many cases that you find a professional lash manufacturer, they can help you in this designing for free.
Refer to: Sen Lash Factory Vietnam ‘s private label/ OEM/ ODM service HERE.
V. ONLINE AND PHYSICAL PRESENCE
1. Website Development
To facility the customer experience of online shopping, you should build an e-commerce website with product listings and secure checkout options. Shopify, WordPress are most favourite platforms which enable you to integrate almost all operational functions of your lash supplies business into 1 website. You can also consider creating your online stores on other e-commerce websites (like Etsy, Amazon….).
You should also needd to at least include product descriptions, reviews, and high-quality images. And don’t forget to think about a space to provide your targeted audience with useful contents in the future when you design your website.
2. Social Media and Marketing
- Set up your lash supply business profiles on Instagram, TikTok, and Facebook. However, Don’t try to appear on all social media platform. Consider Where your potential customers tend to visit, your human resource and your advertising plan before setting up any profile on any social platform.
- Share tutorials, before-and-after photos, and user-generated content. Don’t just make it spontaniously. You better have a content plan to make sure that you can deliver all the important message to your potential customers via those contents.
3. Physical Location/Warehouse/Store/Pickup point.
If you’re opening a physical store, choosing the right location and space are two of the most important factors. Consider how you want your customers to discover you, interact with you to learn about your products and services, and ultimately receive their purchases. These considerations will guide you in making a good decision.
For example, if you want customers to discover your store by seeing it in person, you should choose a location with high foot traffic. On the other hand, if you expect customers to find you through Instagram and visit your beautiful store nearby, you can opt for a less crowded area for a wider space.
VI. OPERATION AND LOGISTICS
1. Inventory Management
- Organize a system for tracking stock levels. Remember that you need to track the stock on both physical warehouse and on your information system. Therefore the way you organize the stock in your warehouse should facilitate not only picking up the lashes but also the inventory on a regular basis. To manage the stock on your information system, it’s the best practice to integrate this function into your website which can connect your data of stock and sales, and make you real-time reports.
- Plan for restocking popular items. After implementing your sales strategy for 1–2 months, you can observe and anticipate trends. Don’t forget the safety stock when making the forecast to guide your restocking plan.
2. Shipping and Delivery
- Research shipping providers and costs. And be creative on it. You can also create new shipping service. For example, you can cooperate with some local famous place for a click-and-collect point.
- Offer various delivery options, including express shipping.
3. Customer Service
- Provide a clear return and refund policy.
- Set up email and chat support.
VII. MARKETING AND GROWTH STRATEGY
1. Promotional Campaigns
There are 3 effective ways to run your promotional campaigns in lash industry:
- Collaborate with influencers in the beauty industry.
- Run discounts/Gifts for events.
- Organize events or sponsor for events.
2. Customer Engagement
- Encourage reviews and feedback at all of your touch points.
- Offer loyalty programs or referral bonuses.
- Build groups or community where your customers or potential customers can join and free dicuss about anything regarding to lash businesses. Listen to their needs/problems… can give you a chance to support them. And then you get their better engagement.
3. Analytics and Scaling
- Use tools to track sales, website traffic, and customer behavior. Normally, you can integrate all of these functions into your website.
- Expand your product line based on demand. And don’t forget to be aware of new trend or new products on the market. You should do that for a period of time for a real deep understanding about customer needs and failed solutions before really taking actions to lead the trend.
VIII. CHECK-LIST TEMPLATE TO DOWNLOAD
We have make you a template of check-list here for anyone who are interested in starting a lash supply business, so that you can download it and use in your way.
7 types of lash fan: their advantages and dis-advantages.
A lash fan is essential for any volume or hybrid lash set. There seem to be more and more types available on the market nowadays. In this article, we’ll provide you with a structured summary so that you can quickly get a general idea of them at a glance. They’re fresh handmade fans, handmade fans, premade fans, promade fans, octopus promade fans, YY lash fan, laser cut fan. And we would also share about their advantage and disadvantage to support your selection.
Table of Contents
0. WHAT IS THE NATURE OF A LASH FAN?
The primary function of a lash fan is enhancing the length and the thickness of a lash set. Therefore, They normally have the structure with of 1 root (socalled stem) and many tips as their nature. Normally, a volume fan is created by bundlling many single fibers at their root. And we usually call that process “fanning”.
Nowadays, we have developed many different methods to create the lash fan, making different types. Lets review them in this articles.
1. FRESH HANDMADE FANS BY LASH ARTISTS WORLDWIDE
Every day, millions of lash artists worldwide are creating countless lash sets—many of which are volume or hybrid sets made using volume lash fans. The majority of lash artists prefer to create their own fresh fans by hand during the application process. This preference stems from reasons such as artistic expression, flexibility, and the sense of full control over the quality of each extension session. And since it’s fresh, there would be no pre-bonded glue layer at its stem, allowing it wrap the natural lashes. This way bringing higher retention. But their disadvantage is time-consuming and require skills.
The techniques that those lash artists use to create the lash fan could be: Flower Bouquet, Pinching/Finger Method, Sticky Dot / Volume Dot / Bubble, Wiggle / Shimmy, Lonely Fan / Fan on Strip / Rolling. And the fans can vary from 2D-30D or even 40D.
2. HANDMADE FANS BY TECHNICIAN IN VIETNAM
Many lash artists don’t have enough time or techniques to create perfect handmade fans that they want. Responding to this, Many technicians in Vietnam helping to create the fans and send to their customer in USA, EU, Australia. The main techniques they use is rolling, same as the lash artists does. Its advantage is obviously less time consuming. However, the fans are always pre-glued one time, loosing its ability to wrap. The consequence is lower retention.
3. PREMADE FAN BY LASH FACTORIES IN CHINA
Since the method that the lash artists use to create the lash fan is not high efficient enough for an industry, lash manufacturers in China and Vietnam have developed the manufacturing methods for many many times. Nowadays, Chinese factories have come to semi-auto manufacturing. The premade fans made in China are normally featured with flat bases, heat-bonded stem. This istem can’t wrap, making a lower retention in the comparision with the fresh handmade fans.
4. PROMADE FAN BY LASH FACTORIES IN VIETNAM
With premade fans, users typically look for longer stems and pointy bases to create a thinner bond between the false lashes and the natural ones. The shape of promade fans more closely resembles the handmade fans created by lash artists. Since the production of promade fans is ‘handmade with tools,’ it allows for customization and the creation of unique fan styles such as narrow fans, wispy fans, camellia 2-layer, and camellia 3-layer fans. Their stems are usually glue-bonded, which removes their ability to wrap around the natural lash. Promade fans were developed to meet that need. They take more time to produce than premade fans, which results in a higher price.
5. OCTOPUS PROMADE FAN
Octopus promade fan is the premade lash fan that wrap. it was developed by Sen Lash Factory Vietnam. it’s has the shape totally the same as all the fan that lash artists create but with firmly fix at the uper part of the stem. The lower part of the stem are loose allowing it to wrap.
Refer to: OCTOPUS PROMADE LASH FANS
6. YY, W LASH FAN
YY or W lash fans are a smart invention. It reverses the normal manufacturing process of a premade fan. Normally the tips of the fans is created before the stem. By creating an individual line of lashes first (fix the stem first) then move their tips aside to create the gap between 2 tips, it create the fan. It’s biggest advantage is cost-effective since 1 very small box can hold many premade-fans. The texture of the lash set that it create is also a plus. However, They can’t create mega-volum sets. The thickness can’t be too thin too.
7. LASER LASH FAN
Unlike other types of lash fans that are made by bundling separate fibers together, laser lash fans are created by cutting a flat plastic sheet into the desired shape.This manufacturing method removes many constraints and unleashes creativity in design. Its main drawback, however, is the thickness of the lashes. To produce thinner lashes, higher-resolution laser machines and higher-quality material sheets are required.
6 Outstanding Benefits of Octopus Promade Fans Lashes
Octopus Promade is a brand-new product designed to ease the ongoing debate in the lash industry between handmade fans and premade fan lashes.
Table of Contents
I. WHAT IS OCTOPUS PROMADE FAN LASHES?
Octopus Promade is a bundle of lash extensions with magical “tentacles.” Unlike handmade fans, Octopus lashes are ready-made and firmly fixed at the center of the bundle. It does not require you to have fanning techniques. In contrast to regular promade fans with glued stems, Octopus Promade has a loose stem called “tentacles.” These are as flexible as the stems of handmade fans, with the ability to auto-wrap. Octopus Promade promises better retention, faster application speed, and requires no new skills to use.
Also Refer to:
- The Story of Octopus Promade Fans Lashes.
- Resemblance and Difference between Octopus Promade and Promade 3.0 by LashBase.
- Techlology and Science behind Octopus Promade
II. WHY SHOULD YOU CHOOSE OCTOPUS PROMADE FANS LASHES?
1. 60% better retension
We all know that if a lash extension can wrap retention will be better. That’s why many lash artists nowadays choose to work with handmade fans. Typically, when using regular premade fan lashes, retention lasts about 4–5 weeks. However, Octopus Promade can last as long as the natural lash cycle — around 6 to 11 weeks.
2. Quick & Easier Application
The base of the Octopus Promade fan lashes is very flexible — even more so than the base of handmade fans. For example, when a lash artist uses the pinching method, the strands at the base are forced to twist together to create a thin base. In contrast, with Octopus Promade, the strands are 100% free to open. Combined with fresh glue, this flexibility gives the “tentacles” an elastic quality, allowing them to auto-wrap around the natural lash. Additionally, the shape of the fan is already fixed at the middle of the bundle, so no fanning technique or extra effort is needed.
3. No new skill required to use
Since the fan shape is ready-made and firmly fixed, no fanning skill is required. The way you pick it up and apply it is exactly the same as with regular premade fans. The “tentacles” will automatically wrap around the natural lash seamlessly and return to their original thin shape. No advanced techniques or special skills are needed.
4. Work well with different glue
The open and fexible “tenacles” allow the glue distribute evenly on the whole surface of each and every strands. Artists can choose the viscosity as she wish with no worry about droplets anymore.
5. Softer & more lightweight
Like handmade fans, the glue on the stem are fresh. No more double glue like regular premade fans lashes. And no more glue to coat and harden the lashes.
6. No more stickies
Octopus fans have this highly-appreciated property thanks to the ability of taking just the right amount of glue. Open stem allows each strand can take the small amount of glue that it needs, no droplets or excess glue to stick to its neighbors, thus preventing stickiness.
III. WHO SHOULD USE OCTOPUS PROMADE? AND WHY?
1. Lashes Salons, Studios
As long as your motivations are Higher Retension, Higher Application Speed, More Simple Technique and Process… Octopus Promade Fans are for you.
2. Lashes Brands, Supplies Business, Distributors
Instead of choosing a side in the tense bebate between “volume trays for handmade fans” or “ready-made fans”, you can now choose both and add Octopus Promade as the 3rd options. You can now offer the best variety with true value for the customers selection without a big deal of investment.
IV. HOW TO ADD OCTOPUS TO YOUR CATALOG?
Sen Lash Factory Vietnam is author and owner of Octopus Promade Fans Lashes. However, we created them for your lash Brands. We open for OEM/ODM/ Private label/ Wholesales request.
Contact us today for the best Offer.
SEN LASH FACTORY VIETNAM
- Email: senlashes@gmail.com
- Whatsapp: +84 838 815 393
Feel free to use the name “Octopus Lashes” and “Tenacles Amazing Technology” without any worry of being claimed for Tradmark or Patent… We would be happy to offer you an open source.
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Compare Octopus Promade & 4 Other Fans Lashes
In this article, we’ll make a fair comparison between Octopus Promade fan lashes and four other types of fans: handmade fans, regular premade fans, Easy fans, and YY/W lashes. We will examine the following aspects: their structure, Their features, advantages, and disadvantages.
Table of Contents
I. OCTOPUS PROMADE vs HANDMADE FANS
Refer to this if you have not know What is Octopus Promade Fans Lashes: https://senlash.vn/octopus-promade-fans-lashes/
Below is a summary:
| Criteria | Octopus Promade Fans | Handmade Fans |
| 1. Original Shape | Fans | Individual lashes trays |
| 2. Ready-made? | Yes | No |
| 3. Able to wrap | Yes | Yes |
| 4. Fans Openess & Density | Fix | Customizable |
| 5. Retention | Very high | High |
| 6. Fanning techniques | No needed | Needed |
| 7. Application Speed | Very High | Very Low |
Handmade fans originally come in the form of an individual lash tray, which requires the lash artist to make the fan themselves using trained fanning techniques and skills. Octopus comes in the form of ready-made fans, which are ready to be picked up and applied directly.
Similar to handmade fans, Octopus Promade is also able to wrap the natural lashes during application, thanks to the special structure of the stem. Instead of a pre-glued stem, the strands are open like ‘tentacles,’ allowing for auto-wrapping and creating a strong, seamless bond.
II. OCTOPUS vs REGULAR PROMADE FANS
Summary:
| Criteria | Octopus Promade Fans | Regular Premade/Promade |
| 1. Original Shape | Fans | fans |
| 2. Ready-made? | Yes | Yes |
| 3. Able to wrap | Yes | No |
| 4. Fans Openess & Density | Fix | Fix |
| 5. Retention | Very high | Medium/Low |
| 6. Fanning techniques | No needed | Ne No needed |
| 7. Application Speed | Very High | High |
Basically speaking, The Octopus Promade have much in common. The main difference here is that Octopus is able wrap, bringing much higher retention.
III. OCTOPUS vs EASY FAN
Summary:
| Criteria | Octopus Promade Fans | Easy Fanning |
| 1. Original Shape | Fans | Individual Lash trays |
| 2. Ready-made? | Yes | No |
| 3. Able to wrap | Yes | Sometimes Yes, somtimes No |
| 4. Fans Openess & Density | Fix | Flexible |
| 5. Retention | Very high | Medium-High |
| 6. Fanning techniques | No needed | Needed |
| 7. Application Speed | Very High | Medium |
Octopus Promade Fans are ready-made with fixed fan shapes, offering very high retention and quick application without the need for fanning techniques. They have a consistent fan structure and are easy to apply. On the other hand, Easy Fanning requires the artist to form the fans manually using individual lash trays. While the application speed is slower, the flexibility in fan density and the ability to wrap depend on the artist’s skill. The retention is medium-high, and fanning techniques are needed.
IV. OCTOPUS PROMADE vs YY/W Lashes
Summary:
| Criteria | Octopus Promade Fans | YY/W |
| 1. Original Shape | Fans | Fans |
| 2. Ready-made? | Yes | Yes |
| 3. Able to wrap | Yes | Sometimes Yes, somtimes No |
| 4. Fans Openess & Density | Fix | Flexible |
| 5. Retention | Very high | Medium-High |
| 6. Fanning techniques | No needed | Needed |
| 7. Application Speed | Very High | Medium |
Octopus Promade and YY/W Lashes both come in fan shapes and are ready-made. Octopus Promade fans are able to wrap and have very high retention, with no fanning techniques required and a wide variety of options. In contrast, YY/W Lashes do not wrap, but they still offer high retention, require no fanning techniques, and have a smaller variety. Both types are easy to apply, with Octopus Promade providing faster application and a wider range of options.
Feel free to text us/ email us for any further information/support on Octopus:
SEN LASH FACTORY VIETNAM
- Email: senlashes@gmail.com
- Whatsapp: +84 838 815 393
10 most FAQs about Octopus Promade Fans Lashes
A famous person once said, ‘If I had more time, I would have written it shorter.’ It’s difficult for us to summarize all about the magic of Octopus Promade Fans Lashes in just a few words. That’s why we’ve created this post featuring the 10 most frequently asked questions (FAQs). We’d be delighted to provide you with more information if you text us.
Table of Contents
1. What are Octopus Promade Fans lashes?
Octopus promade is exactly a bundle of lashes with “magic tenacles” at its base. It’s shaped exactly the same as a volume fans handmade by any lash artist. And same as handmade fans, the hairs at the stem are free to wrap/ hug/ enclose/ hold the natural lash, like tenacles of a optopus. But unlike handmade fans, the form of the fans are ready-made with all the strands are firmly bundled. And it’s require no effort to create or keep its form.
2. What are Benefits of Octopus Promade Fans Lashes
Octopus promade has 6 oustanding benefits:
- 1. 60% better retention
- 2. quicker and easier application
- 3. No new skill required
- 4. Work well with different glue
- 5. Softer and more lightweight
- 6. No more stickies
3. What are the history of Octopus Promade fans lashes
Since 2019, when we were massively producing promade fans, there was a tense debate between ” the high retension of fresh volume fans” and “the high application speed of ready-made fans”.
As time goes by, many efforts in improving both the lashes and the glue bring us a significant increase in the retension of promade fans lashes. The market shares it a much bigger acceptance.
However, The debate did not disappear but turned into hesitation and prejudice, as if to force people to choose sides.
Encouraged by our patient customers, we have spent the past 5 years constantly searching for breakthrough solutions, in terms of retension, convenience and speed.
And Octopus Promade came as an inevitable result. It was not a miracle that happened in a moment of genius, but a product of customer expectations and our persistent efforts.
Today, We thankfully and proudly introduce it to you – The fanstastic Octopus Promade Fans Lashes.
4. What is the technology behind Octopus promade?
We call it “Tenacles Auto Wrapping Technology”. We bundle the trands of lashes to form the fans while still keep its un-glued. They become tencacles to wrap the natural lashes.
5. How long the Octopus Promade can last?
It can last as long as the lifecycle of the natural lashes. Even when the natural lash shed, the bond is still there.
6. How to use Octopus Promade? Any new skill required?
it’s very user-friendly. All you need to do is just pick it up, dip it to the glue same as what you do with the handmade fans and apply it directly to the natural lashes. No matter if you use top/bottom application, the tenacles can always wrap the natural lashes immediately, creating a very smooth and strong bond.
7. Where I can find tips to use Octopus Promade Fans Lashes?
You can follow our Instagram
8. What is the difference between Octopus Promade and the others?
Octopus promade are different from both Regular Promade and Handmade fans.
- In the comparision with regular promade fans: Octopus has its tenacles for wrapping. it has the same shape as form as handmade fans, and it’s customizable too.
- in the comparision with the handmade fans: Octopus is ready-made. it means that the bundle has already been fixed. The form of the fans will be keep when you not hold it.
Refer to this post for more comparison in details: Compare Octopus Promade & 4 Other Fans Lashes
9. How many fans come in a tray?
Packaging is customizable. Typically, in a box of fans in lines 14×2 lines, we’ll have 500-600 fans and in a box of ultra-speed fans we’ll have 1000 fans.
10. Do they look like other promade on the clients?
Totally the same as you use regular promade fans of the same styles & specifications.
Feel Free to contact us for any further information or support
SEN LASH FACTORY VIETNAM
- Email: senlashes@gmail.com
- Whatsapp: +84 838 815 393
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