Eyelash business names are arguably the most valuable asset of a lash business, and it will stay with you forever. The name is the launchpad from which all other elements of your brand will grow, including any sub-brands that may expand your potential in the future. A brand name is like shaping your lash business or a product. Once a name is chosen, changing it becomes a very costly and disruptive process. Therefore, this is why it’s crucial to get the name right from the start.

CHARACTERISTICS OF AN EXCELLENT EYELASH BUSINESS NAME

Short and easy to pronounce.

Aiming for names with 3 syllables or fewer. Check the pronunciation of your eyelash business names in a hypothetical situation where you are answering a phone call – how does the syllable sound and what feeling does it convey? Is the name easy to read, does it sound trustworthy, and is it easily recognizable?

Pass the search test

Search for the name you want to assign to your brand on Google, and ensure that the results do not return similar or related products. Evaluate the results in the first 2 or 3 pages, as this is something you should be warned about; after all, your new brand will quickly establish itself in the first search results on Google. This verification can help suggest names that have been legally registered as trademarks.

Contain a story

When people ask what the name of your lashes products or business means, make sure you have an interesting story behind it. With fierce competition in today’s market, what customers are looking for is not just a simple product: they seek a connection with the brand on an emotional level. The story is what can play an important role in that connection.

Stand out from competitors

Choosing names that allows you to stand out more than all of other eyelash business names on the market. It will help you attract the attention of customers. However, you also need to be cautious, carefully selecting words that are too different and do not create a sense of connection to your business sector; otherwise, you risk making it difficult for your target audience to quickly connect with your brand.

Expandable into brand language

Think about Twitter and how they have cleverly utilized their brand name to create a new culture, with their own terminology — comments are referred to as “tweets” and the world of Twitter is called the “Twittersphere” (literally translated as Twitter Planet). This aspect of the brand name may not relate to specific products or brand building, but it can be a useful asset and has the potential to evolve over time.

Avoid clichéd, outdated, or overused words

In the specific business sector you are in or in the lashes industry, there are many words that many companies have chosen to use as brand names. For example, if you are launching a new line of lashes, you will want to avoid using the term “lux” (or any variation of these words). The word “luxury” have been overused throughout history of the lash industry.

Using a clichéd and old term can make your product sound outdated, especially if it hasn’t even hit the shelves yet, and it can also make it difficult for consumers to find it on online search engines.

Culturally appropriate

The important factor that helps eyelash brands reach global customers (and most brands aim to do so) is the brand name’s fit with culture. Make sure you have researched the meanings and implications that the brand name may carry.

WAYS TO NAME AN EYELASH BRAND OR BUSINESS

Below are most 7 common ways to name an eyelash business name.

Name it after the founder

Example: Cammy Nguyen as its only founder’s name, or Belo Lash – Beth and Loren.

• Advantages: The recognition and connection with eyelash business names can allow brands to attract a large following, especially among people who are already familiar with the brand. Creators can easily make the brand name recognizable. The ability to appear in any context within the industry is very strong, especially when the name is common, like “Nguyen”.

• Disadvantages: In the case of “Camy Nguyen”, for example, when a product or brand is closely associated with a famous name, it can put pressure on the famous person, which can lead to negative implications for her brand. Make sure that the brand name is aligned with a PR strategy that doesn’t risk losing control; additionally, you should have a backup strategy in place.

Descriptive name

As the name of this category suggests, the eyelash business names can accurately evoke what they do, such as Noble lashes, Nouveau Beauty or Sublime Lashes.

• Advantage: This naming method will quickly convey your purpose to customers, reducing marketing costs for educating your target audience.

• Disadvantage: With the dwindling availability of .com domain names, finding a descriptive name for your company can be a significant challenge. Additionally, many other companies operating in the same industry as yours may have similar or identical names, making it even harder to build a brand and stand out. Relying too heavily on your company’s characteristics for naming can create risks, especially as your primary product or service evolves over time. As the example of Mega Lash Academy, There previous main business are “lash extension training” while it’s now “a lash product supplies brands”. Whether to remove ‘Academy’ from the brand or not is a headache question in this case.

Use creative words

Eyelash business names in this category are created from the combination of creative words. For example, “LASHLY BEAUTY” originated from “Lastly Beauty,” and “JAMAZING LASHES”, which means “IT’S AMAZING LASHES,” is written in a unique way.

• Advantages: Eyelash business names using Creative words can be part of a strategy to build strong brand recognition for products or companies.

• Disadvantages: A creative name may not immediately communicate the product or company to customers. This naming strategy often requires significant marketing efforts and can incur high costs to educate target customers about the brand.

Use metaphors

Eyelash business names created using this method describe the essence of the company through associations related to people, places, things, events, or unfamiliar terms. Lash Jungle and The Lash Oasis are two typical examples in this case. While lash Jungle implies that they have many things to offer, the lash Oasis remind you that they have exactly what you need.

• Advantage: Metaphorical names can serve as a creative way to convey your brand without being overly explicit. This approach helps you avoid generic names or overused terms as discussed above.

• Disadvantage: The meaning can be misinterpreted and cause confusion, leading to brand obscurity unless you can adjust your marketing efforts to educate your target audience. Additionally, metaphorical names may be difficult to find on search engines. However, even common language-based names can struggle to create a unique brand identity, as many other companies and products in the same industry may have already used them for their brand names.

Acronym name

These names create new words using acronyms, conveying a message related to your new brand. LLBA is an acronym for “Lux Lash By Ann” and PLA is an acronym for “Paris Lash Academy”.

• Advantage: For names that cannot be read as a word, like AOL, having a short acronym can make your company appear like a large, well-known brand. Similarly, for descriptive names, if your company’s acronym is unique, for example, with Asics, trademark registration is no longer an issue.

• Disadvantage: Depending on the length of the acronym, it may be difficult to get an available .com domain name, especially for those with 3 or 4 characters. Additionally, you will need significant marketing efforts to ensure that customers do not confuse or misunderstand the characters in your brand name.

Creative spelling

These names will change the way brands are perceived compared to traditional terms, such as “Fabulash” for “Fabulous” or “Xtreme” for “Extreme”.

• Advantages: You can easily create a unique name that you want.

• Disadvantages: There may be customers who search for brands using traditional names when looking for websites. If they only hear about your brand’s name without seeing it written, they might not understand how to pronounce it or might struggle to remember it. Additionally, if your name is too similar to existing brands in the same industry, it could lead to confusion.

Name with Famous Place

• Advantage: Using a famous place can create immediate recognition and appeal, as people may have positive associations with that location. It can set your brand apart from competitors, making it memorable and distinctive. The name can evoke stories or emotions related to the place, enhancing your brand narrative and marketing. If the place has cultural significance, it can attract customers who identify with or admire that culture. Well-known places can have international recognition, helping your brand appeal to a broader audience.
• Disadvantage: There may be legal complications if the name is trademarked or associated with another brand. Customers might misinterpret the connection between the brand and the place, leading to confusion. If you want to diversify your product line, a place-specific name might limit your brand’s growth potential. Using a name tied to a specific culture or location can lead to accusations of cultural appropriation if not handled respectfully. If many brands use similar naming strategies, it may dilute the uniqueness of your brand.

Ater having a great name of your lash business, you may want to create an excellent logo and other brand identities. The following post is for you:

LASH LOGO – AN UNTIMATE GUIDE FOR LASH BUSINESSES