5 Typical Types Of Lashes Supplier in the world

With countless lash supply options available, how can you effectively classify them and narrow down your choices? Many people dive into overly detailed criteria while overlooking fundamental yet crucial aspects. This article will help you avoid that common pitfall by providing the two most basic dimensions for easier classification and a more informed selection.

2 BASIC DIMENSIONS USED TO CLASSIFY LASHES SUPPLIER

Why we consider these 2 dimensions are fundamentals? Because we strongly believe that they binds the other factors which will eventually decide the quality of the relationship that you have with a lashes supplier.

Dimension 1 – Direct Manufacturer or a Trading office?

Do they own and direct manage their manufacturing capability (production site)? This decide their ability to control everything in lash manufacturing.

Dimension 2 – High or Low Professional?

Their level of focus on a targeted customer segments, their understanding of customer needs, the suitability of their value propositions to those needs, and their commitment to fulfilling promises.

GROUP 1 – PROFESSIONAL LASH MANUFACTURER

First of all, she own and direct manage their manufacturing capability (production site). Secondly, she manage her manufacturing service professionally.

Examples of professional lash manufacturers who really focus on their targeted customer segment:

Manufacturer who focus on helping other lash brands produce their lash under that brand (not the manufacturer brands. It means they provide other lash brands with their manufacturing/OEM/ODM service.
Manufacturer who focus on produce the lashes under her own brand, and try to win vendoring contract with salons or distribution channels.

Example of professional lash manufacturers who understand their customer needs and prove a good value propositions:

lash manufacturer recognizes that many people aspire to launch their own lash product brand but often hesitate due to the overwhelming tasks involved, (such as product research, catalog optimization, inventory management, brand identity development, sourcing reliable manufacturing and supply services, and product photography). To address these challenges, the manufacturer has decided to offer a comprehensive service that encompasses all these aspects, providing customers with a convenient and affordable solution.

You can refer to SEN LASH FACTORY ‘S SERVICE as an example in reality.

*Comprehensive support service for your lash business*

GROUP 2 – PROFESSIONAL TRADER

Similar to a professional lash manufacturer, a professional trading company also focuses on their targeted customer segment, understands their needs well, has suitable supply solutions, and keeps their promises. The biggest difference here lies in “how they manage to keep their promises” and in “their core competency“.

Being located in the country of production, they have an advantage over their foreign customers in sourcing quality manufacturers.
While the trading office does not own any production facilities, it can effectively manage production through its subcontracting process.
Their ability to work with multiple lash manufacturers provides greater flexibility in supply capacity compared to a single manufacturer.
By avoiding the investment in fixed assets for a production site, trading offices can allocate resources to assets that support sales, such as marketing and promotion. This often gives them a competitive advantage in sales and marketing compared to manufacturers.

However, their disadvantage lies precisely in the fact that they do not own or directly manage any production facilities. Consequently, problems can arise beyond their control.

In short, a proffessional trading office really invest for 2 core competencies: (1) – The ability to do sourcing and manage a good lash sub-contractor panel to fulfill their customer’s order. And (2) – the capability to approach and convince more customers than a manufacturer.

GROUP 3 – LOW PROFESSIONAL MANUFACTURER

There are many manufacturer who think that as long as they can produce the lashes at the low cost and acceptable quality, customers would still want to buy from them. This is a typical example of a low professional lash manufacturer.

Let me add one more secret here. If a manufacturer follows the model of ‘big scale, super low cost,’ they will be highly sensitive to efficiency. In other words, they will tend to prioritize efficiency above all else, even over quality and on-time delivery.

GROUP 4 – LOW PROFESSIONAL TRADER

Low-professional traders are trading offices that lack both of the essential core competencies of a professional one. For example, when a trading office has a contract with a non-professional manufacturer, it suggests that this trading office has low sourcing competence.

GROUP 5 – TRADING OFFICE PRETENDS TO BE A LASH MANUFACTURER

Many trading offices target the same customer segment as that of a manufacturer, but they:

Do not truly understand what it takes to be a professional trading office.
Are unable to invest in the two core competencies of a professional trading office.

That leads them to deceive foreign customers by pretending to be lash manufacturers.

WHAT TO DO NEXT

After reading this article, we suggest you to:

Classify all the potential lashes suppliers in your list into 4 groups from G1 to G4.
Double check Group (G1 and G3) if any of them is G5.

This article is just trying to give a fundamental classification on lashes supplier in the world. it’s not aim to give you all the criterias in details to help you select suitable a suitable lash supplier. To do so, you can refer to the following articles:

Don’t hesitate to leave any comment below, follow OUR BLOG, or text us for any further information or support.

Thank you!