Cooperation modes with a lash vendor for lash supply business

A typical lash vendor is mainly providing 3 different cooperation modes: Wholesale, Private Label, Customization. These modes are designed to fit with each customer’s business model. Let’s explore them to help you choose the most suitable one for your business.

Eyelash vendors wholesale service

Wholesale mode means you buy standardized lash box from a lash vendor. They can be both a lash manufacturer or a trading company. Lashes are hold in standard boxes with none of a brand/logo, or sometimes with the brand owned by the manufacturer.

Accordinly, You can’t customized anything here since the lash factory aim to produce each type of lash at a big quantity to achieve a high efficiency for cost optimization. As a result:

• Advantages: easy to find a lash supplier and buy, low price range. Big market demand. You can sell in a bulk quantity.
• Disadvantage: There are too many trading companies on the market. It’s hard to have an optimized price. High competition, low margin. No support for your brand.

Conclusion, If your lash business target to the massive market, with a low definte margin but high quantity., this’s a best option for you. And especially for a newbie, it fit very well with your start too. Conversely, If you would like to build a fancy brand of eyelash product, this mode is not suitable.

Lash Vendor with Private Label option

In addition the the wholesale mode, lash vendor are normally providing a private label option. It means that: mainly the product are standard, except the label with the information of your own brand.

Let make some comment on this option:

• Advantage: Still low cost. Just a little bit higher than wholesale option. Start having a sign of your own brand.
• Disadvantage: You start to face the problem of MOQ, since the label can only be use for your brand. the main body of the lash box are still the same as wholesale option. So it’s hard to make your product stand out of the common ordinary products on the market.

In the communication, lash vendor sometimes offer “free private label”. It’s normally applied for the case that you buy a big quantity. Conversely, they may have already added it into the unit price.

Therefore, if you’re targeting the mass market, with a low-cost segment. Private label option is a good choice.

Lash vendors with custom packaging

Contrast to wholesale option, Custom packaging is a true private service. Best lash vendors can allow you to customize almost everything on the box, from its design to its concept, structure, or event the materials to use.

In otherwords, it’s a luxurious option for your lash brand.

• Advantage: It’s an excellent investment for your image of quality and high-end segmentation.
• Disadvantage: Higher cost. Higher MOQ. And a risk on quality as not every lash vendors can really produce high quality box.

Therefore, if your lash supply business targeted to a high-class segment, and investment has already been integrated into your branding and marketing campains, this’s almost a must choice.

Looking for a trustworthy lash vendor in Vietnam?

Sen Lash Factory in Vietnam is proudly offering all of the above cooperation mode. With internal designers, deep experience and a wide network, we can surelly suggest you the best offer for your Buget, Your Marketing Purpose.

Contact us via Email/WhatsApp for a professional 1-1 direct support:

• WhatsApp: +84 838 815 393
• Email: senlashfactory@gmail.com