Lash Logo – An ultimate guides for lash businesses

Your logo is a key component of your brand identity. It has the ability to create an immediate visual and emotional connection with your customers. It should be designed with careful consideration, not a haphazard, generic design.

Whether you design your own logo or hire someone else to do it for you, the information in this article can help you get the logo you want.

7 things to consider before designing your lash logo

1. Uniqueness – Difference

The brand identity created by your logo is the quickest way for customers to differentiate your brand from your competitors.
Make sure you research your competitors’ logo design styles before you start designing your own. If you want your brand to be recognized in the beauty industry, you should not copy your competitors’ styles. Your design should bring a unique aspect that only you have.

2. Timeless

A timeless logo is rarely one that never changes. A timeless logo is one that can adapt to new circumstances without losing its core identity, meaning it can evolve without a revolution in concept. For example, A logo might start out as a solid red, then change to a gradient red to suit the digital age, but the core concept remains the same.

3. Contains a story

A story always brings associations and emotions to readers and listeners. If your logo represents or reminds of an inspiring story associated with your brand, it will bring your brand to the mind of your customers.

4. Simplicity

A logo is a means of communication, meaning it conveys a message to the customer. Any additional elements that are not necessary for the intended communication can clutter the brand message and distract the customer. A good design can communicate a lot without overwhelming the viewer. So when you are considering a design, consider how it would look if it were condensed down to its most essential elements.

5. Flexiblity

Your logo should allow you to create variations of it, to suit a variety of publications, situations, and media environments. For example, in cases where color design is not appropriate, your logo can be customized in black and white and your customers will still be able to easily recognize you.

6. Suitable for different sizes

Your logo should be easily resizable to a square, circle, or traditional horizontal rectangle. This will help your logo fit into any media environment. Also make sure your logo is designed in vector format, allowing you to resize and print it without sacrificing quality.

7. Adaptability

Suppose, your brand is associated with 3 different types of services at the same time: Eyelash extension service at your salon system, Eyelash extension training service at your Academy, Eyelash extension related product sales service. You want your brand mark to appear in all 3 of these areas. Try to observe and imagine, there are many logos on the market today that are relatively suitable for Eyelash extension service… but it will not look good at all when placed on the product.

Elements of a Lash Logo

First of all, You don’t need to have all of these elements in your logo. And here we are they list of those elements:

1. Logomark

The logomark is the symbolic or graphical component of a logo design, typically the most identifiable part. It captures the essence of the brand in a single image, using symbolism, shape, color, and design principles to convey key characteristics to the viewer on a subconscious level. Often serving as the brand’s visual representation, the logomark can stand alone in certain contexts, representing the brand even when other elements of the full logo are not present.

The logomark can take on various forms, like:

• A pictorial mark is based on a specific image.

• An abstract mark utilizes organic shapes or geometric designs without referencing any explicit images.

• A monogram features a stylized version of the brand’s initials.

• A mascot logomark employs character design to create an engaging figure, which often appears in other contexts beyond the logo itself, such as on a website or in commercials.

2. Wordmark

The wordmark is the textual element of a logo that showcases the brand name. It holds a significance comparable to the logomark, as it directly identifies the brand. In fact, for many brands, the wordmark alone constitutes the entire logo.

The primary focus of a wordmark is its typographic style and legibility. Given its critical role in brand recognition, the letters must be easily readable across various sizes and distances.

Custom lettering is often favored over standard fonts to establish a distinct identity. However, many prominent brands do use fonts as the foundation for their wordmarks.

Additionally, the typography of the wordmark often influences the choice of fonts used throughout the brand’s communications, such as in letters and advertising. Designers need to skillfully utilize the shape and style of the logo font to effectively convey the brand’s message.

3. Tagline/Slogan

The tagline is the secondary text element of the logo, typically paired with the wordmark to offer additional insight into the brand. It often takes the form of a slogan or descriptive words that clarify the nature of the business, such as industry identifiers like ” beauty salon” or “eyelash extension”…

4. Frame

A frame is an optional feature in logo design that encloses the logo or highlights its elements with decorative lines. It can range from a simple box to intricate filigrees and may include solid colors or detailed line art.

5. Colors

Colors create emotional associations. Each color conveys a different impression to the viewer. For example, orange represents energy, fun, and creativity. You probably want to use a color that is different from your competitors, right? You rarely use just one color. So pay attention to how the colors relate to each other. Contrasting colors will help important details in your logo to be easily recognized. For example, the logo you use on Instagram is usually very small.

Two more imporant thing to note here is that:

• When you select the colors as your signature, select at least 3 colors to have Negative space design and Positive space design.
• When you select the colors, select ones that their different shade are also beautiful and support your main colors.

6. Background

Logos frequently appear in various contexts with different backgrounds. Therefore, it is really necessary to test your logo with different backgrounds first. The background of a logo refers to any color, image, texture, or material positioned behind the logo.

Our tips here is sellecting the colors in your Logomark and Trade Mark which can suit with both bright and dark background so that you’ll have more flexibility to choose the background in different circumstance.

Where to create your lash logo?

1. Use logo designing tools/websites

If you have a tight budget, or you really want to create your the logo by yourself, there are serverals online tools/websites can help. Normally, they have a very big libraries with a rich sources of available assets allowing you to select and customize. They even provide AI tools to support generating the logo from your scratched idea.

• https://www.canva.com/logos/
• https://www.adobe.com/express/create/logo
• https://www.wix.com/logo/maker

2. Use private label service from supportive lash suppliers

Did you know that, many lash manufacturer nowaday can also offer you a service of logo designing as a part of their private label service? It’s is very convenient and cost-effective.

You can refer to the Private Label Service of Sen Lash Factory in Vietnam as an example.

3. Hire a professional logo designer

It’s always the best choice. However, it’s usually costy. A good way is hiring a designing freelancer. You can go to designing websites like BEHANCE, find some profolios that you like, then contact to their authors/artists.

Where to use your lash logo to promote your lash brand?

Your Logo is a brand ambassador of your lash business. Therefore, wherever you have the opportunity to contact customers, let your logo appear there.

1. Online

Make use of any chance on your: website, social media, email marketing, Ads, signature.

2. Offline

Don’t underestimate the apprearance of your logo on: business cards, flyers, brochures, products, other items…

Have you got a a confidence to start getting a logo for your lash business now? Any other support needed, just let me know by:

• commentting below
• sending us an email to: senlashes@gmail.com
• or…